Hanover, November 11, 2015. The commercial vehicle tires section on the new Continental tire website www.continental-tires.com is now available in twelve markets across the EMEA region (Europe, Middle East, Africa). The clear and structured layout of the new site makes it easy to read and shows important information at a glance. The new design, featuring numerous pictures and videos, has been developed for optimum display of content on mobile devices such as smartphones and tablets.
The development and layout of the new website for the entire tire segment is clearly oriented to the way in which customers use the Internet. The specially developed "Tire Selector" takes into account previous Internet searches for tires. Within seconds, a filter function provides customers with specific information to find the tire that best meets their requirements. In addition, the new integrated "Dealer Locator" feature is a location-based search function that provides an overview of all Continental dealers and service partners. Customers can then find their nearest Continental partner in just a few clicks.
Alongside the simplified tire and dealer search, the new navigation and content concept also takes the needs of other user groups, such as media representatives, into account. To make the site more dynamic and up to date, the "News" section on the home page provides an overview of the latest press releases and news streamed from social media channels. The "Download Center" also assists writers and editors by making high-resolution, print-quality images available for download, together with videos, product brochures, and technical information.
The local versions of the new website have been adapted to the requirements of the relevant markets. In some markets in the commercial vehicle tire sector, a separate website for industrial and special tires is also now available for the first time, alongside the website for truck and bus tires.
With the relaunch of the worldwide website for the Tires division, Continental can showcase its wide spectrum of car, truck, industrial, bicycle, and motorcycle tires. Since August, product, technological, and background information has been available together at www.continental-tires.com. Over the coming months the website will continue to expand to include other European markets.