Products for Bicycles

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Marketing History

1871–2017

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2017
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NONSTOP Mobility! Overall Campaign 


Fitting the different segments of use, different attributes are assigned to the tyres and visualized accordingly.

NONSTOP Adventure! Product Campaign for  Travel CONTACT


Fitting the different segments of use, different attributes are assigned to the tyres and visualized accordingly.

NONSTOP Cycling Pleasure! Product Campaign for CONTACT Speed


Fitting the different segments of use, different attributes are assigned to the tyres and visualized accordingly.

NONSTOP Style! Product Campaign for RIDE Classic


Fitting the different segments of use, different attributes are assigned to the tyres and visualized accordingly.

NONSTOP Energy! Product Campaign for CONTACT Plus


Fitting the different segments of use, different attributes are assigned to the tyres and visualized accordingly.

NONSTOP Mobility! Product Campaign for CONTACT Plus 


Fitting the different segments of use, different attributes are assigned to the tyres and visualized accordingly.

2016

Campaign: Hawaii Champions

Testimonials: Faris Al-Sultan, Michellie Jones, Chrissie Wellington, Craig Alexander, Mirinda Carfrae, Leanda Cave, Pete Jacobs, Sebastian Kienle, Jan Frodeno, Gabi Balzer

The display of the Hawaii champions on a timeline shows, how often professional cyclists raced to victory on Continental’s BlackChili Compound tyres. 

The tagline “Handmade in Germany” is illustrated by the image of Continental employee Gabi Balzer.

Campaign: Tour de France 2016

Testimonials: AG2R La Mondiale Pro Cycling Team, BMC Racing Team, Team dimension fata, Équipe Cycliste FDJ, Team Katusha, Team Lampre Merida, Movistar Team, Team ORICA Bike Exchange, Team SKY


A visualization of 15 stage wins, 4 best overall team classifications, 3 podiums overall classifications, winner team competition – and all of it thanks to support from Continental.

2015

Campaign: Enduro – Baron 2.4 Projekt

Testimonials: Ulf Günzel


Employee Ulf Günzel presents the new Baron 2.4 Projekt. The use of the tyre in the Enduro sector is underscored by the action image.

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Campaign: E.CONTACT


Quickly and safely through town. The E.CONTACT presents itself with SafetyPlus puncture protection and is suitable for electric bikes up to a speed of 50 km/h.

2014

Campaign: Serious/F*** it

Testimonials: Andreu Lacondeguy, Sam Pilgrim, Peter Henke, Martin Söderström, Anton Thelander


Freedom and fun instead of stiffness and seriousness. 

That is the motto mountain bike professionals express here.

Campaign: Serious/F*** it

Testimonials: Andreu Lacondeguy, Sam Pilgrim, Peter Henke, Martin Söderström, Anton Thelander


Freedom and fun instead of stiffness and seriousness. 

That is the motto mountain bike professionals express here.

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The Performance line with PureGrip Compound – since 2014

PureGrip Compound is derived from an activated Silica compound and is a great example of how we integrate customer feedback continuously into our research and development. This mixture technology fits in perfectly alongside the BlackChili Compound. The name PureGrip does exactly what it says; exceptionally good grip and durability are the distinguishing features of this compound. We incorporate PureGrip in our Performance products in our road and mountain bike ranges.



2013
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Campaign: GP 4000 S II

Testimonials: Sigrid Lüdde


Employee Sigrid Lüdde presents the Grand Prix 4000 S II with additional colour variants.

Campaign: LaContiGuy

Testimonials: Ulf Günzel, Andreu Lacondeguy


The professional mountain biker Andreu Lacondeguy together with employee Ulf Günzel presents those mountain bike tyres he uses himself.

2012

Campaign: Ulf’s friends

Testimonials: Ulf Günzel, Rachel Atherton, Dan Atherton, Gee Atherton, Marc Beaumont, Ulf Günzel, Danny MacAskill, Martin Söderström, Richie Schley, Kenny Belaey


Well-known professional cyclists from different mountain bike sectors together with employee Ulf Günzel convey professionalism and proximity to customers.

Campaign: Athertons – Kaiser 2.4 Projekt

Testimonials: Gee Atherton, Dan Atherton, Rachel Atherton, Marc Beaumont, Ulf Günzel 


The Athertons, together with employee Ulf Günzel, present the MTB tyre Kaiser 2.4 Projekt and by means of an action image also show the tyre in action.

2011

Campaign: Wat Mud dat Mud

Testimonials: Dan Atherton


A pun using the English word for mud in connection with the image of Dan Atherton in the mud highlight the area of application of the Mud King.

Campaign: Ulf

Testimonials: Ulf Günzel


Employee Ulf Günzel proudly presents various mountain bike tyres.

2010
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Campaign: SuccessStory

Testimonials: David Wiens, Irina Kalentieva, Ulf Günzel, Sally Bigham, Wolfram Kurschat


The Topeak Ergon Racing Team, together with employee Ulf Günzel, presents the Race King 2.2 Supersonic.

Campaign: The Conti Crew

Testimonials: Martin Söderström, Richie Schley, Gee Atherton, Dan Atherton, Irina Kalentieva, Wolfram Kurschat, Alban Lakata, Robert Mennen


The tyres and professional cyclists displayed are from different segments of mountain biking. This conveys that there is a suitable tyre for each segment.

2009

Campaign: Athertons – Downhill Monarchy

Testimonials: Ulf Günzel, Rachel Atherton, Gee Atherton, Dan Atherton, Thomas Fait


The Athertons present the “Der Kaiser”. In addition, employees Ulf Günzel and Thomas Fait impart the necessary know-how in tyre manufacturing.

Campaign: Team Columbia highroad

Testimonials: Mark Cavendish


Winners use Conti. Mark Cavendish wins six stages of the Tour de France 2009 for team Columbia highroad.

2008
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Campaign: Grand Prix Mama

Testimonials: Sigrid Sander


To show the width of the tyre the thumb of employee Sigrid Sander is measured. At the same time the “thumbs up” sign stands for the top quality of the tyre.

Campaign: GP Attack & Force

Testimonials: Sigrid Sander, Ursula König


The visual presentation of the combination of different tyres with the aid of two employees illustrate the purpose of the GP Attack & Force set.

2007

Campaign: Richie Schley – Mountain King

Testimonials: Thomas Fait, Richie Schley, Ulf Günzel


Richie Schley presents the Mountain King. The employees Thomas Fait and Ulf Günzel are symbolic for the different tyre sizes and technologies.

Campaign: Local Heroes

Testimonials: Dean Downing, Ian Wilkinson, Jason McIntyre, John Tanner, Tom Smith


The athletes proudly present their national flags, reflecting the pride of Continental in the quality of its tyres.

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BlackChili Compound – since 2007

With our unique tread compound, which is exclusively produced in Germany, we have revolutionised the sport of cycling. With the legendary BlackChili Compound we have answered the eternal question of the best balance of grip and rolling resistance for cycling. Regular test wins confirm the measureable and noticeable advantages for the cyclist, established in the laboratory and on the road. The latest polymers as well as specially developed materials guarantee unique performance, be it on a road or a mountain bike, for time trialling or downhill.

2006

Campaign: Extremes

Testimonials: Thomas Fait, Ulf Günzel


The different sizes of employees are symbolic of different tyre sizes and tyre technologies and the associated weight.

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Campaign: Professionals

Testimonials: Francisco José Ventoso, Jörg Ludewig, Thor Hushovd, Dario David Cioni, Axel Merckx


The images of professional cyclists in the Korbach plant underscore the trust and affinity between user and manufacturer.

2005

Campaign: Professionals

Testimonials: Thor Hushovd, Erik Zabel


The images of professional cyclists in the Korbach plant underscore the trust and affinity between user and manufacturer.

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Campaign: Teamwork

Testimonials: Ursula König, Thor Hushovd, Erik Zabel, Sigrid Sander


The demands made by professional cyclists help determine the development of tyre manufacturing. Depicting employees and athletes together embodies this.

2004

Campaign: Handmade

Testimonials: Bärbel Disterheft


The image of a hand together with a few tools in the foreground highlight the “handmade in Germany” theme.

Campaign: Ladies

Testimonials: Ursula König, Elke Göbel, Bärbel Disterheft, Sigrid Sander 


The image of Continental workers in the Korbach plant permit a view behind the scenes enhancing the “handmade” theme.

1928/1929
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Expansion and the first Conti bicycle tyres from Korbach

The fusion with prominent businesses of the German rubber industry to Continental Gummi-Werke AG lead to further developments in the branches car and bicycle tyres.

During the fusion, Continental took over the Peters Union AG in 1929 and incorporated the Korbach plant into its tyre production. The first bicycle tyres “Handmade in Korbach” are made. 

After the former office building of Peters Union AG in Korbach changed hands several times, it was acquired by Continental as well in 1931. The building serves as the Continental Headquarters since 1945.

1907
1928

The Korbach plant

In 1907 the tyre producer Peters Union AG [formerly known as “Mitteldeutsche Gummiwarenfabrik L. Peter AG”] built the Korbach plant as a branch of its Frankfurt rubber factory.

From 1909 until 1910 a representative office building took shape on the factory premises, financed privately by company founder Louis Peters.

1871

1871 Deutsche Technik

More than 100 years experience in the development and production of bicycle tyres has made Continental a unique company within the industry.

Continental is the only German bicycle tyre manufacturer to produce its tyres in Germany. Knowing this serves as a mighty incentive to our engineers and everyone else involved in the manufacturing process to constantly strive for further innovations.

In our technology and development center in Korbach, we are constantly developing and using new revolutionary technologies such as the unbeatable BlackChili Compound and the ultimate Vectran™ Breaker anti-puncture technology, both used at the top end of race sport.

These technologies demand sophisticated processes to ensure our legendary endproduct quality, and these innovations, as well as the ProTection and RaceSport technology for MTB tyres, are exclusively manufactured in our factory in Germany – “Handmade in Germany”.  

In order to offer the best tyre for any application, we rely equally on dialogue with our professional racers, ambitioned hobby cyclists and everyday bike riders.

As a global player, Continental also maintains high-tech production facilities outside of Germany, where Continental tyres are produced for you with an equal degree of care and dedication. One thing all Continental bicycle tyres have in common is that they are developed in the technology center in Korbach, Germany, where they also undergo strict inspection.

Our heart and soul is behind the phrase “Handmade in Germany”, with all of its products and technologies.