China, September 15, 2016 - Continental Tires, the leading German tire manufacturer, unveiled today two brand-new recent upgrades of its Generation 6 products - UltraContact UC6 and ComfortContact CC6, which are custom-designed for the APAC region. The launch of the Generation 6 products demonstrates Continental Tires’ relentless innovation to redefine technology in providing the APAC consumer with an enhanced driving experience.
Continental Tires has invested heavily in R&D to develop the Generation 6 products by conducting extensive tests to deliver the premium product quality that the brand represents. UltraContact UC6 and ComfortContact CC6 have been designed based on an in-depth understanding of the needs and driving habits of car drivers in the APAC region.
“We see the APAC region demonstrating huge potential and becoming a key driver of Continental’s future growth. Featuring cutting-edge German technology, the launch of Generation 6 products is a technology milestone for us in the APAC region, taking Continental Tires a step closer to our ‘Vision 2025’,” said Nikolai Setzer, Member of the Executive Board and Head of the Tires Division.
UltraContact UC6 Product Highlights:
ComfortContact CC6 Product Highlights:
“We are thrilled to present the all new and upgraded Generation 6 products to the APAC drivers, taking their driving experience to new heights. In addition to the opening of the new training center in Hefei, the launch of the Generation 6 products serves as a further testament to our commitment to the APAC region. In line with our guiding principle ‘in the market, for the market’, the new Generation 6 products will be produced in plants in the APAC regions and will follow global standards,” remarked Philipp von Hirschheydt, Executive Vice President, Passenger and Light Truck Replacement Tires APAC.
Continental Tires is confident in maintaining its positive momentum in the APAC region through persistent innovation and development in the market. The leading German tire company expects to continue expansion of its product portfolio to further drive market share in the region and to generate more positive value for both consumers and relevant stakeholders alike.