Hanover, July 25, 2022. Passenger car and bicycle tires shared the spotlight at this year’s Tour de France as tire manufacturer Continental doubled up as one of the five main partners and an equipment supplier, maximizing its media exposure around the world. With 1,800 accredited journalists in tow and 7,800 hours of live TV coverage broadcast across almost 200 countries, some two billion people followed this year’s Tour and as many as 12 million spectators watched the race in person along the route.
Six teams – Groupama-FDJ, Bahrain-Victorious, Movistar, Intermarché-Wanty-Gobert Matériaux, Arkéa-Samsic and Ineos Grenadiers, who topped the rankings for the best team performance – benefitted from the quality and reliability of hand-made tires from Continental in the world’s greatest bike race once again this year. Five of the top ten riders in the general classification lined up for the race on Continental tires, and the Continental-equipped Ineos Grenadiers topped the team standings.
The official vehicles of Tour organizers A.S.O. again featured tire technology from the Hanover-based manufacturer this year. PremiumContact 6 and EcoContact 6 Q tires carried the ŠKODA vehicles to Paris ahead of and behind the peloton. When selecting the tires for the job at hand, the tire engineers and materials experts at Continental focused in particular on using a high proportion of sustainable materials. “We support the objectives of the Tour de France when it comes to increasing sustainability,” says Enno Straten, Head of Strategy, Analytics and Marketing at Continental Tires EMEA. “So it was only right that the Tour vehicles were fitted with the most advanced and most sustainable tires currently offered by Continental. The support vehicles’ tires featured ContiRe.Tex technology, which Continental first unveiled in August 2021. The polyester yarn in the casing – the supporting structure of a tire – is produced without any intermediate chemical steps from used PET bottles that are not recycled elsewhere. Every set of tires supplied by Continental for this year’s Tour de France contained polyester from around 40 recycled PET bottles.