Products for Car / Van / 4x4


Sponsoring and Partnerships


Whether on foot, on a bicycle or by car: in order to advance our values such as safety and innovation, we rely on strong and reliable partnerships wherever the highest demands are placed on the technology and quality of our products.

Together with our partners we want to thrill you for our passion for performance:

Motorsports Partnerships

About Extreme E – The electric car racing series

Extreme E

Continental is founding partner of the Extreme E series for 2019 and 2020, a new race series setting new milestones in eMobility performance and safety.

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A success story – ABT and Continental. For ABT, it has always been about horsepower.

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AC Schnitzer

High performance and responsibility for the environment: From zero to 100 km/h in 6.9 seconds, a top speed of 235 km/h, 190 hp/140 kW of pure power and just 99g/km of CO2 – is this even possible?

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With Continental, Brabus has gained a technology partner that possesses both broad expertise in the manufacture of sporty high-end products and passion and competence as regards technology and performance.

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Turbo for the Turbo: TechArt Tuning for Porsche. Obviously, more on-road performance is only possible with the right level of grip. And anyway, tackling new challenges as a team is always twice the fun!

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Running Partnerships


Our tires and the soles of running shoes need safe contact with ground. Over ten years we are official supplier of rubber soles for adidas to empower athletes to excellence.

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HAJ Marathon Hannover

Continental has been a partner of the annual running event in Hanover since 2013. The enthusiasm for the race among the employees is growing: every year more runners start the race from all our locations worldwide.

Cycling Partnerships

Tour de France

We are official partner of the Tour de France - the toughest bicycle race in the world.  As one of the five Main Partners for the event, Continental will have great visibility throughout the tour. 

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Vuelta a España

With a punishing succession of summit finishes, the Vuelta a España is a massive test of endurance for any pro cyclist. With Continental’s sponsorship of La Vuelta, the goal is to not only showcase our high-performance tires but also to focus attention on our Vision Zero initiative – a world without road fatalities and accidents.

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Prudential Ride London

150 of the best cyclists in the world compete for the biggest prize money of any one-day classic on the professional circuit. Continental Tires is proud to be the official sponsor of the King of the Mountains competition in the 2019 Prudential RideLondon-Surrey Classic.

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Giro d'Italia

Giro d’Italia

Giro d´Italia is one of the most important cycling events in the world. Being the first of the Grands Tours to take place in the professional calendar. The 2019 edition of the Giro d’Italia marks the second year of Continental’s presence as an official sponsor and Safety Partner of the Corsa Rosa.

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Soccer Partnerships

Hannover 96

Continental is an exclusive partner of Hannover 96. Continental's relationship with Hannover 96 dates back to the 1950s, when two players of the 1954 championship team worked for Continental. We have been an official partner since 2003, and in 2012 the commitment was expanded to exclusive partner status. The successful partnership was extended until 2023.

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