Continental sponsors the Tour de France - the biggest cycling race in the world - taking place in France annually since 1903. The international platform showcases Continental tyres in a high-performance environment at the yearly pinnacle of cycling racing. Several participating World Tour teams in the race trust in the hand-made Continental bicycle tyres from Korbach, Germany. Continental also equips the official vehicles with special branded PremiumContact 6 car tyres. These tyres are designed at the company's headquarters in Hanover, Germany and produced in Sarreguemines, France. At the beginning of the cycling season the tyres are fitted at the official garage of the Tour de France in Evry. During the race the car tyres face challenging conditions such as sudden weather changes, various road surfaces as well as steep mountain ascents and descents while being cheered on by millions of passionate cycling fans along the route.
As a main partner and stage winner presenter Continental awards every Tour de France stage winner with an individual medal on the podium for his special achievement – as many pro cyclists have highlighted over the years: a life-changing moment never to be forgotten in their career.
The Tour de France route is actually different every year. But often iconic mountains such as Alp d’Huez, Tourmalet, Mont Ventoux or Galibier feature in the race. Most certainly the cyclists pass through parts of the Alps and Pyrenees at some point and finish with a grand final on the famous Champs-Elysees in Paris. The Tour de France does not start in France every year: the so called “Grand Depart” took place in Brussels in 2019 and will take place in the Danish capital Copenhagen in 2022. For 2021 the riders hit the road in the city of Brest, Brittany.