• Head of Marketing and Sales of Continental Motorcycle Tires, Uwe Reichelt, and his team win the coveted ContiTireAward in the "Passion To Win" category
• Winning project: product launch of the ContiTrailAttack 2, campaign title: "1 Team, 1 Success Story – the ContiTrailAttack 2"
• 480 innovative projects were submitted in the "Trust, Passion To Win, For One Another, and Freedom To Act" categories

Korbach, April 2014. The Continental Motorcycle Tires team wins the ContiTireAward 2013 – an extremely prestigious company-wide prize – with the
"1 Team, 1 Success Story – the ContiTrailAttack 2" project. The team led by Uwe Reichelt, head of Marketing and Sales, claimed the coveted trophy for themselves in the "Passion To Win" category. This award honored the whole team at the Continental Motorcycle Tires division for the successful launch of the endurance tire ContiTrailAttack 2. A total of 480 innovative projects were submitted for the ContiTireAward in the "Trust, Passion To Win, For One Another, and Freedom To Act" categories. The four award categories represent the Continental Tire values.

The jury justified their decision as follows: "The success of the ContiTrailAttack 2 is the result of hard work and exemplary teamwork. There were many good projects this year but the work of the Continental Motorcycle Tires team was outstanding."

The final decision and celebratory award ceremony took place in the GOP Variety Theater in Hanover. Head of Marketing and Sales of the Two-Wheel unit, Uwe Reichelt, was delighted with the exceptional trophy: "The honor gives the whole Two-Wheel team a big boost for the new season. Motorcycle drivers should be excited!"