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Data Protection Declaration of Continental Continental Reifen Deutschland GmbH for the Application "TireCloud"

Continental Continental Reifen Deutschland GmbH is making available the mobile application TireCloud. This app allows to view Continental Tires in 3D as well as marketing and technical contents (e.g. brochures, technical databooks,..).

Continental Continental Reifen Deutschland GmbH processes your data in the context of your use of the TireCloud in compliance with the applicable legal regulations.

§ 1

Personal data entered by you is collected, processed and used by Continental Reifen Deutschland GmbH for the purpose of contract execution within the framework of your use of the application. Insofar as this is necessary for the execution of the contract, the data may be passed on to the companies affiliated with Continental Reifen Deutschland GmbH pursu-ant to sections 15 et seqq. of the German Stock Corporation Act as stipulated in the Binding Corporate Rules of Continental.
If permitted and/or prescribed by law, the data may be evaluated for reporting purposes (e.g., statistics).
Your data will be collected, processed and used solely in compliance with the applicable data protection regulations (e.g., your consent).
In ensuring the provision of the app (e.g., technical support), we transmit data to our service provider, Toygardens Media, Voßstraße 12, 30161 Hannover, Deutschland. Toygardens Media collects and processes your personal data on our behalf insofar as this is necessary to execute the contract.

In accordance with the statutory provisions, all your data is treated as strictly confidential.

§ 2
Functioning of TireCloud

Installation of TireCloud
Use of the TireCloud requires the installation of this App and the user’s proper consent to the Terms of Use and the Data Protection Declaration.

§ 3
Collection, Processing and Use of Data in the TireCloud

Continental Continental Reifen Deutschland GmbH only stores personal data relating to users of its TireCloud if consent for this has been provided. The only data that is stored relates to the date and time of the use of the app, the pages visited, the page functions used, …] Continen-tal Continental Reifen Deutschland GmbH uses this information to measure website activity, to produce statistics, and to improve the services and information provided via the app.

Personal user data is solely used to process inquiries within the context of the consent granted or in compliance with applicable data protection regulations. Based on legal requirements, Continental has enforced global, uniform and internal Data Protection Rules (Binding Corporate Rules) regulating the protection of your personal data.

§ 4
Information Rights of User

Please note that, as a data subject, pursuant to the EU General Data Protection Regulation (EU GDPR), you have the following rights in connection with the processing of your personal data:

Information rights under Article 13 and Article 14 EU GDPR
Right of access under Article 15 EU GDPR
Right to rectification under Article 16 EU GDPR
Right to erasure under Article 17 EU GDPR
Right to restriction of processing under Article 18 EU GDPR
Right to data portability under 20 EU GDPR

If you have questions about this, please contact our data protection supervisor by e-mail at:

In accordance with Article 21 EU GDPR, you have the right to withdraw your consent to the collection, processing/storage and use of your personal data at any time. Consent must be withdrawn by writing to Continental Reifen Deutschland GmbH Vahrenwalder Straße 9, 30165 Hannover, Deutschland or by sending an e mail to

You can always contact our data protection officers in writing (including by e-mail) with ques-tions or complaints. E-mail: You can also contact the appropriate data protection authorities, if available.

§ 5
Protection of stored data

Our company and Toygardens Media use technical and organisational security measures to protect the personal data provided by you from manipulation, loss, destruction or from being accessed by unauthorized persons. The security measures are continually im-proved and adapted in accordance with the latest technology. Data provided that is unen-crypted could potentially be viewed by third parties. For this reason, we would like to point out that, with regard to data transmission over the Internet (e.g., by e-mail), secure trans-fer cannot be guaranteed. Sensitive data should therefore either not be transmitted at all or only via a secure connection (SSL). If you access pages and files and are then asked to enter personal data, please note that the transmission of such data via the Internet may not be secure and that there is a risk that it may be viewed and manipulated by unauthorized persons.

§ 6
Cookies (small text files)

When you use our app, information can be stored on your mobile device in the form of cook-ies. Such cookies are used solely to ensure the operation of the websites. Other cookies (e.g., relating to website use) are only created based on your consent (see Cookie Policy). You can also choose not to accept cookies in your browser settings. However, please note that you may not be able to fully use several functions of this websiteand app if you do so.

1. Google Analytics

This website uses Google Analytics, a web analysis tool from Google Inc. (“Google”). Google Analytics uses cookies, which are text files that are stored on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of these websites will be transmitted to and stored on a Google server in the USA.
In case of activation of the IP address anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in excep-tional cases, the full IP address is sent to and shortened by Google servers in the USA. This website uses active IP anonymization. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for the website provider and providing other ser-vices associated with website activity and internet usage to the website provider.
Google will not associate your IP address with any other data held by Google. Cookies on our site are used only on the basis of your consent. Furthermore, you can perma-nently prevent cookies from being stored by making the appropriate changes in your browser settings. We wish to point out, however, that if you do so, you may not be able to make full use of all the functions of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and in-stalling the browser plug-in available at:

§ 7
Closing Provisions

Continental reserves the right to change or amend these Data Protection Declaration in the interests of the Agriculture TireTech at any time with effect for the future, provided that such changes are not unreasonable for the user. This shall be the case in particular if the changes do not involve any substantial detriment to the user, e.g. with changes in contact information, the commencement of additional services or any similar matters.

In each case of intended change to these Data Protection Declaration Continental Reifen Deutschland GmbH shall give reasonable notice to the User of at least 30 days prior to any change coming into force. Such notification shall take place via email to the email address provided by the User upon registration or via pop-up window in case a registration was not required.

The User has to give his consent to the changed Data Protection Declaration to continuing the use of Agriculture-TireTech by ticking the respective opt-in box of the pop-up window or trough renewed logging in.

The provider of the TireCloud is:

Continental Reifen Deutschland GmbH

Vahrenwalder Straße 9 
30165 Hannover

Phone: +49 511 938-01
Fax: +49 511 938-81770

Registered Court: Amtsgericht Hannover, HRB 204239

VAT ID No. DE264920698

Managing Directors:

Ferdinand Hoyos (Chairman), Gerd Bartels, Dr. Gabriele Fredebohm

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