2021 brings up Continental’s 150th anniversary. That’s a lot of tires – and covers almost the entire history of tire technology… For 150 years now, we’ve not only been passionate about tires; we’ve also checked off plenty of technological milestones – always looking to change the world, one tire at a time: We invented the first sustainable tire; we developed the first road tire approved for up to 360 km/h; and we were the first German company to bring the cord tire to market – to name just a few of our achievements.
On the truck tire front, we built the first fully integrated factory for retreading tires and recycling rubber; created intelligent truck tires with pre-mounted sensors; and developed fleet monitoring data systems such as ContiConnect™ to offer fleet managers real-time status updates on tire-related issues, such as breakdowns out on the road.
But what did fleet management and the road transportation sector look like in times gone by? It was not until the 1930s that long-distance road haulage took on greater importance.