
Our Company
Continental Tires

Tires are the decisive point of contact between the vehicle and the road. We work to ensure that our tires offer outstanding braking performance, maximum safety, and pure driving fun at all times. Care, precision, and efficiency have made us one of the world’s leading tire manufacturers. For 150 years, they have been our criteria for developing sustainable solutions that make mobility cleaner, safer, and smarter.
We offer a broad range of products for cars, commercial and special vehicles, as well as two-wheeled vehicles. This also includes services for trade and fleet applications, as well as digital management systems for tires.
Extensive Automotive And Industrial Expertise
Continental stands for more than just tires. We are one of the leading suppliers to the automotive industry worldwide, with corporate areas that specialize in brake systems, instruments, systems and components for powertrains and chassis, vehicle electronics, infotainment solutions, and technical elastomers.
We combine the know-how from all of our business units. Thanks to our systems expertise, we are shaping the mobility of the future.
Using a variety of materials, our Industry group sector offers industrial and service solutions that are connected, environmentally friendly, safe, and convenient for application in the field, on rails and roads, in the air, overground and underground, in industrial settings, and in the food and furniture industries.
Structure of the Continental Group
Tires
With its premium portfolio in the car, truck, bus, two-wheeler, and special tires segments, the Tires group sector stands for innovative excellence in tire technology. Services for trade and fleet management as well as digital tire monitoring and management systems are further focus areas. With our tire solutions, we make individual mobility safer, more economical, and more sustainable.
Five business areas ensure an efficient organizational structure:
- Original Equipment
- Replacement The Americas (North, Central and South America)
- Replacement EMEA (Europe, Middle East and Africa)
- Replacement APAC (Asia and Pacific region)
- Specialty Tires
Our Portfolio
Vision 2030
Our Strategy Program
Excellent tires are and remain our DNA. As we move forward, we will continue to focus on smart, digital tire solutions – for a sustainable future.
Christian Kötz, Head of the Tires Group Sector and member of Continental’s Executive Board


Tires are our passion. We outperform the industry with customer centric solutions and operational excellence.

Excellent tires are and remain our DNA. They have made us one of the world’s leading tire manufacturers. With our “Vision 2030” strategy program, we are now setting the course to further enhance our strong position.
At the heart of Vision 2030 are our customers. We consistently gear all of our business activities toward their needs.
Smart, digital tire solutions and the implementation of our ambitious sustainability goals will make a key contribution to our success and to distinguish ourselves in the market.
Vision 2030
Strategically Enhancing Our Successful Business Model
Differentiation / Growth

Balance global footprint an strengthen service network

Expanding value-adding digital solution business

Sustainable solutions along the entire value chain

Above-average growth in high-value products
Excellence / Efficiency

Industry-leading quality and operational efficiency

Top-notch technology and product portfolio

Strong brand equity with effective application of multi brand portfolio

Excellent supply chain performance and flexibility
Continental Tires In Figures

14 billion in sales

57,000 employees

79% Replacement
21% Original Equipment

28 production and research & development sites worldwide
Status 03/2023
The History of Continental Tires
Over 150 years of expertise and passion for tires. Continental can look back on a long success story that dates back to 1871.

More About Continental Tires
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2023/09/05Our BrandRead more
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2023/09/05Research and DevelopmentAt locations around the world, our scientists, designers and engineers work on innovations to make mobility safer, more efficient and more intelligent.Read more
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2023/09/05Tire ManufacturingAs one of the leading tire manufacturers, Continental is represented with plants all over the world.Read more