Continental, Bill Morgan Tire Announce Retread Partnership
Fort Mill, S.C, August 4, 2023 — This past June, Bill Morgan Tire in partnership with Continental Tire announced the opening of the first retread facility in Lexington, Kentucky in 40 years.
The facility boasts more than 25,000 square feet and is one of the largest commercial truck tire facilities in Kentucky. With this new facility Bill Morgan Tire is expecting to do more than 15,000 retreads in the first year of offering the service.
With the opening of the retread facility Bill Morgan Tire can offer an eco-friendly way for fleet owners to maintain their fleet’s tires without purchasing new ones.
The company opened in May of 2018 with Bill Morgan III working by himself. Since then, Morgan has grown the company to 28 employees across 3 locations. With plans to add an additional 10 employees in the next 18 months.
The Morgan family has been active in the tire industry for over 50 years and services central and eastern Kentucky with additional service area to Cincinnati, Ohio and Knoxville, Tennessee.
“After entertaining multiple retreading companies, we finally decided to align ourselves with Continental Tire’s ContiLifeCycle™ process,” said Bill Morgan III. “Being able to offer our customers a premium retread and a new tire that matched up to the retread was of utmost importance to us here at Bill Morgan Tire. Continental has many superior technology products that give us the competitive edge when we go to market. The entire process from the design to training was of the highest quality and has made the choice to partner with Continental Tire a great one!”
The diagram above illustrates the multi-step process for retreading tires.
ContiLifeCycle retreaders undergo comprehensive training to maintain quality throughout the entire process.
The ContiLifeCycle process maintains strict requirements to ensure premium retread quality.
- ContiLifeCycle Process
- ContiLifeCycle retread equipment operator
- ContiLifeCycle equipment
ContiLifeCycle™ offers a cradle-to-grave approach to tire management that prolongs the life of commercial tires at every stage and is sustainable to the environment. The process begins with a new tire and continues with Continental’s retreading process based upon their durable casings. This comprehensive approach prolongs the tire life and significantly lowers the total cost to the fleet owner.
This process also proactively protects the environment and is more sustainable. By reusing the casing, it reduces the number of old tires in circulation and reduces the burden on the environment.
About Continental
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.
The Tires group sector has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with 57,000 employees and posted sales of €14 billion in 2022 in this group sector. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles, and two-wheelers. Continental makes a major contribution to safe, cost-effective, and ecologically efficient mobility through continuous investment in research and development. The portfolio of the tire business includes services for the tire trade and fleet applications, as well as digital management systems for tires.
Press Contact
Alison Bowker
Marketing Communications Manager
Truck Tire
Continental Tire the Americas
1830 MacMillan Park Drive
Fort Mill, SC 29707
+1 (839) 214-6732