• Continental Tire Canada hosts a successful tree planting event with Tree Canada and plants over 125 trees assisting in the city of Mississauga's effort to reach its goals of planting one million trees by 2032.

Mississauga, ON. — September 30, 2022. Employees of Continental Tire Canada geared up for a beautiful fall day of planting trees. Gloves and shovel in hand, Continental staff were joined by Tree Canada and City of Mississauga employees at Ashgate Park and dug deep for a sustainable cause. Staff not only enjoyed the camaraderie of working together towards environmental goals but assisted the city of Mississauga in reaching its goal of planting 1 million trees by 2032. The 125 trees planted will benefit the environment, increase wildlife habitat, improve soil and water conservation, remove pollutants from the air, store carbon, regulate temperature extremes and help in the fight against climate change.

In efforts to be the most progressive tire company, Continental prioritizes environmental and social responsibility. Tree Canada is the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments, in every province across the country. They plant the right trees in the right places, giving them the best chance to take root and thrive. Tree Canada has planted over 84 million trees in collaboration with their partners and sponsors. 

“It has truly been a day of privilege and pride for our Canadian Team, digging shoulder to shoulder with Tree Canada, making our personal contribution and showing our collective commitment to the fight against climate change as an organization” said Okan Sen, National Marketing Manager for Continental Tire Canada.

“This is the first year we've partnered with Continental, and we're absolutely delighted to plant trees with Continental Tire Canada in Mississauga. Together, we planted 125 trees in an urban park, all of which are native to Ontario. These trees will not only have a significant impact on wildlife in the park, but they will also offer great environmental and human benefits. Walking into a park full of trees makes us feel wonderful, and animals and pollinating insects will benefit from the trees we planted.” Said Celia Johnstone, Community Advisor for Tree Canada.

The event was a great success; by planting trees, everyone can make a difference in the environment.