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Continental Tyre South Africa

About Continental Tyre South Africa

Our Vision:

In Continental, we transform your mobility experience into the future. 

Our Mission:

Through our values, we create a passionate ownership culture. 

We engage our customer and employee experiences through proactive and innovative solutions. 

Through care, we demonstrate sustainable, mutual value creation. 

About us 

Continental Tyre South Africa

Continental Tyre South Africa (CTSA) shares in the rich history of the country and our employees are representative of the vibrant and colourful community in which we operate.

In 1947 General Tyre South Africa was established by the Williams Hunt Group and General Tyre USA. In 1985 Continental AG and General Tyre SA signed agreement to produce Continental branded tyres in SA and since 2013 CTSA is 100% owned by CAG. We are the only Continental Tyre Plant in Africa and based in Gqeberha in the Nelson Mandela Bay Municipality.

CTSA supplies to all car manufacturers in South Africa. Meanwhile, our distribution network in the replacement market consists of the CAG owned ContiTrade Africa entity running the BestDrive franchise and company owned stores. In South Africa over 150 BestDrive franchise fitment centres have been created in keeping with international trends.

At CTSA both our sales and marketing organisation and the manufacturing plant are found under one roof, creating a great team spirit among the over 1100 employees.

As a business CTSA is focused on the long-term sustainability of its business and operations in South Africa, capitalising on its strengths, improving where and how it can, and exploiting all growth opportunities.

Continental is committed to its Vision 2030 strategy which is centred around the systematic customer-centric alignment of the Continental Tires business area and related activities. In addition, the Tires business area is targeting further profitable growth and, in a fast-changing market environment, aiming to set itself apart from the competition in respect of sustainability, and through digital solutions.