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Innovative Continental PremiumContact 7 Now Available in South Africa

  • Tyre tests confirm improved handling safety on wet and dry roads
  • PremiumContact 7 available for large number of vehicles with all types of drive system
  • Product manager Philipp Mendelski explains new technologies in short video

GQEBERHA, South Africa, August 31, 2023 – The new PremiumContact 7 tyre from Continental is now available from retailers in South Africa. The premium tyre will offer motorists even greater safety on both dry and wet roads. The first independent press tests have confirmed the high standards of safety offered by Continental’s new flagship product. British motoring magazine Auto Express and the online magazine Tyre Reviews both declared the PremiumContact 7 as the winner in their summer tyre tests. German motoring magazine Auto Bild, meanwhile, described it as “exemplary”.

The safety advances are underpinned by a wealth of new technologies that have been implemented in the new model after several years of development:

Adaptive tread design for every driving situation

Continental developed special shoulder elements for the PremiumContact 7 that allow the tread to adapt depending on the driving situation. When driving on wet roads, the majority of the water is evacuated via the circumferential grooves. What is more, the contact patch ends at the point where the water can drain off fastest to ensure even more water is discharged from the shoulders. On dry surfaces, the contact patch shifts to the outside of the shoulder, with the lateral grooves designed to taper off so that extra power can be transmitted to the road.

Individual modifications for every vehicle concept

With such a variety of weights, sizes and power units to take into account, Continental adapts the design of the PremiumContact 7 tyre for different vehicle concepts to ensure optimum safety. As well as improvements in terms of rolling resistance and mileage, the scope for customization of the PremiumContact 7 design also enables excellent grip and short braking distances to be offered for vehicles with any type of drive system.

Optimum adhesion even at low temperatures

Every component in a tyre’s rubber compound attains optimum performance at a specific temperature. With its new compound for the PremiumContact 7, Continental has succeeded in ensuring ideal performance across the widest possible spectrum of temperatures. Even in the cooler hours of the morning or at night, the tyre is able to generate high levels of low-temperature grip.

More detailed material on the PremiumContact 7

In his role as product manager for summer tyres, Philipp Mendelski helped lead development of the PremiumContact 7. He explains the special technical features of the new-generation tyre in a short video. This video is available for editorial use.

Continental Tyre South Africa is a member of the SATMC.

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Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.

The Tires group sector has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with 57,000 employees and posted sales of €14 billion in 2022 in this group sector. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the tire business includes services for the tire trade and fleet applications, as well as digital management systems for tires.


Press contact

South Africa:

Jiminy Bosman
PR and Communications Manager

BU Replacement EMEA

Continental Tyre SA (Pty) Ltd
Phone: +27 41 406 5640

Mobile: +27 83 656 9172


Press portal:

New PremiumContact 7