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PremiumContact 7 from Continental Ensures Even Greater Safety on Dry and Wet Roads

  • PremiumContact 7 has already won two European independent awards:
    • Winner of “2023 Summer Tyre” test from Tyre Reviews
    • “Best Touring Tyre 2023” from Auto Express
  • Innovative features include size-specific design to suit wide range of combustion and electric vehicles, RedChili tread compound and adaptive tread design

GQEBERHA, South Africa, September 7, 2023 – Following several years of development, Continental has delivered the seventh generation of the successful premium tyre, the PremiumContact 7. The developers focused specifically on the most important customer requirement of maximum safety in order to deliver peace of mind and comfort for the entire family.

German engineering has enabled significant safety advances in the PremiumContact 7: a size-specific design, the innovative RedChili compound for the tread and an adaptive tread design – all of which allows the PremiumContact 7 to tackle South Africa’s roads in a way no other tyre has before.

With the rise of electric vehicles with particularly long ranges and high performance, the safety factor continues to gain importance in this segment. In addition to improvements in rolling resistance and mileage, the PremiumContact 7 provides high grip and short braking distances for vehicles of all drive types, thanks to its customized designs.

Another new feature of the PremiumContact 7 is the innovative RedChili compound. Continental has succeeded in enabling optimum performance across the broadest possible temperature range with its unique RedChili compound. This allows the tyre to generate high grip even at low temperatures in daily traffic, without any warm-up.

The adaptive tread design of the PremiumContact 7 ensures ultra-high stability performance and ride comfort on both wet and dry roads. This innovation helps to resolve the trade-off between optimal water dispersion and optimal dry handling.

To crown the accolades, the new PremiumContact 7 has already scooped two European independent awards, winning the “2023 Summer Tyre” from Tyre Reviews and “Best Touring Tyre 2023” from Auto Express:

Once again, Continental have dropped a new tyre to market, and seriously moved the game on, most noticeably in the wet. Last year it was the SportContact 7, this year it's the PremiumContact 7.” – Tyre Reviews

"Continental has moved the game on and its rivals need to step up." – Auto Express

With the new Premium Contact 7TM tyre, driving South Africa’s roads has never felt better. So why not test it out and see for yourself?

If you’d like to purchase or find out more about the impressive safety and comfort features of the Premium Contact 7TM, click here for more info or to find a dealer near you.  

Continental Tyre South Africa is a member of the SATMC.

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Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.

The Tires group sector has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with 57,000 employees and posted sales of €14 billion in 2022 in this group sector. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the tire business includes services for the tire trade and fleet applications, as well as digital management systems for tires.


Press contact

South Africa:

Jiminy Bosman
PR and Communications Manager

BU Replacement EMEA

Continental Tyre SA (Pty) Ltd
Phone: +27 41 406 5640

Mobile: +27 83 656 9172


Press portal:

New Innovative PremiumContact 7