Natural rubber, derived from Hevea brasiliensis, is primarily cultivated in tropical regions near the equator. Leading producers include Thailand, Indonesia, Malaysia and Côte d'Ivoire. Over 70 percent of the world’s natural rubber is used in tire manufacturing, underscoring its central importance to our industry.
As one of the world’s major tire manufacturers, Continental bears a special responsibility. We are committed to sourcing all our rubber responsibly and to building fully transparent supply chains.
The journey of natural rubber begins far from paved roads, in tropical regions where nature and livelihoods are deeply intertwined. Every drop of latex tells a story: one of smallholders, traditions and responsibility toward both the environment and society.
The global supply chain includes around six million smallholders and numerous intermediaries. It is highly fragmented and complex, making transparency and sustainability a challenge shared by the whole industry.