The Tour de France may be a sports event, but its success recipe requires three essential ingredients, in addition to the athletic feats of the world’s best cyclists:

• The mythology and the legends of more than a century of Tour history
• The variety and heritage of the beautiful landscapes the Tour travels through
• The fans! Find out what motivates them to follow the Tour live and what they bring to the event...

Asked about his most memorable Tour de France experience, Jo Helsen struggles to come up with an answer. Not because there haven’t been any special moments worth remembering, but because there have been too many. The consummate cycling fan “caught the Tour de France bug” in childhood and his roadside role in the Tour has evolved over the years. 

However, although he himself is a passionate cyclist, with personal connections to the professional scene in his native Belgium, he knows that the sport is far from the only attraction: “You don’t need to know anything about cycling, because it’s so much more than just a race. It’s the atmosphere, it’s the helicopters circling, it’s the publicity caravan coming by, it’s seeing the athletes with their strong legs powering up a mountain… it’s not all about cycling, there’s something else I don’t have a name for and I cannot describe.”

Meinhard Meister and Heiko Grabowski, two German fans who have witnessed the Tour live almost every year since 2004, agree that it’s about more than the race: “When you see the people lining the streets, the pride in the eyes of the locals when the Tour passes through their small village, and the expressions on the faces of the riders as they go by, that’s a completely different experience from anything you see on television,” Meister emphasizes, “Once you’ve experienced that, you just want to go back every year.” 

For the German fans, “going back” means arriving several days in advance of the most spectacular mountain stage to find a parking spot for their campervan on the ascent. The time until the peloton arrives is spent exploring scenic routes and climbing the mountain passes of the region during the day, and making friends with their roadside neighbors in the evening. 

On their first trip, they had booked a hotel, but once they saw the campers parked in the French Alps, they “knew immediately: this is the way to do it”.

To this day, their TDF happy place is in bend 13 of the Alpe d’Huez. Meister remembers the first day they arrived at the foot of the famed ascent: “Before even checking into our accommodation, we were on our bikes to experience it for ourselves.

With every bend, we got more excited.” Today, he and fellow cycling enthusiast Grabowski have an endless supply of Tour memories, of people they met along the way, “campsite neighbors” they shared breakfasts with, spectators who helped them cheer on the peloton on race day, and of course of the summits they got to ride on Tour rest days. “You just have fun all day long. That’s the Tour,” Grabowski sums up the appeal of a cycling and camping holiday on the route. “You get so close to the cyclists, closer than in any other athletic competition,” he adds, “especially when they are going slowly up the mountain, you can read the emotions on their faces, and you can tell that they register the presence of the fans, the support and the encouragement when they are cheered on.

” Spectators may have a favorite, but according to Meister, they don’t begrudge other riders their success: “Maybe that’s what makes the atmosphere so special – this feeling of mutual support and enthusiasm.”

For Jo Helsen, a Tour de France road trip is a working holiday. He packs up his lovingly refurbished vintage Volkswagen buses and drives up to 6,000 kilometers across France in six weeks. He has accompanied the Tour with his mobile bar, Café Welkom on Wheels, every year since 2009, except for 2020. For him, it’s not only the best way to experience the Tour, but also an opportunity to share that experience with spectators from all over the world: “We have music, we have a fantastic atmosphere and of course we meet a lot of people,” he summarizes, “The whole world is at our bar, from Australians to Americans, to German and Danish people. They come from all over the world to see the Tour de France.” The bar has also seen its fair share of VIPs, he adds, “the peloton, especially the Belgian teams know us. They come by with their guests and even their riders on rest days.” However, rubbing shoulders with world-famous riders isn’t necessarily the most important social aspect of the Tour. It’s the other passionate supporters and the people behind the scenes that hold a special place in Helsen’s heart. After trading beer for miniature sausages with the Cochonou promotion team during a caravan breakdown in 2010, they connected on social media and arranged to meet en route every following year. When COVID prevented Café Welkom on Wheels from joining last year’s Tour, they exchanged presents by mail. “Now that I am talking about it I have a big smile on my face,” Helsen remembers fondly.

Although he admits that neither he nor his unusual fleet were quite prepared for the ambitious undertaking when he first hit the road, they are now seasoned pros. The non-profit he set up, which goes by the name of Les Amis Du Tour De France, now has “sponsors supporting us and a crew of ten people travelling with us. We go with three caravans and a big truck with all our supplies. It’s a big circus when we go up the mountain. I have four or five televisions, so when you’re in my bar, you can double up – see the race on television and live.”