To achieve this, we have defined a set of concrete actions. These focus on key levers, such as identifying and introducing suitable materials, securing a reliable supply, and ensuring traceability. The latter is implemented through the universally recognized mass balance approach, for example.
These measures are closely aligned with our overarching approach to circularity. To enable us to respond to evolving market conditions and stakeholder expectations, we continuously refine and expand our initiatives step by step.
To make the production of our tires even more environmentally friendly, we are investing in energy-efficient resource-efficient and low-emission production processes.
Our tires deliver high performance, energy efficiency and durability, while meeting the highest safety standards.
We continuously improve service life, wear rate and rolling resistance – factors that are crucial to the exceptional quality of our tires.
We believe the circular economy is the model of the future. That's why we are developing innovative methods to recover, recycle and reuse materials from end-of-life tires.
