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CrossContact™ ATR

Own the road, no matter what terrain.

  • Additional off-road traction and grip
  • Increased wet traction and braking on slippery roads
  • Improved overall durability
  • Substantial road noise reduction
CrossContact™ ATR
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Technical details

Technical details

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Additional off-road traction and grip.

The new CrossContact™ ATR provides a maximised contact area which results in additional off-road traction. Further traction grooves prevent the loose surface from sliding through the grooves for more grip.

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Increased wet traction and braking on slippery roads. 

The new polymer structure improves the grip on slippery roads. In addition, the enhanced water displacement increases the traction for shorter braking distances under wet conditions.

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Improved overall durability. 

The new tread features minimise the stone retention and resist cutting and chipping which leads to excellent durability.

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Substantial road noise reduction. 

The innovative design of the new CrossContact™ ATR with noise blockers ensures reduced road noise for a smooth and quiet ride.

EU Tire Label

EU tire label

  • Wet grip:

    Secure grip in wet conditions is crucial for safe driving. Performance is graded into classes, A to G (although D and G are not currently used). The stopping distance between a class A tire and a class F tire can be as much as 18 metres.

  • Fuel efficiency:

    Reduced rolling resistance saves fuel and cuts CO2 emissions. Class A tires deliver the best fuel efficiency, with each subsequent class through to G increasing fuel consumption by between 0.42 and 0.56 mpg for a car which does 36 mpg.

  • Rolling noise:

    This is the external noise made by the tire and is measured in decibels. The more filled bars shown on the label, the louder the tires.

CrossContact™ ATR
  • Wet grip:
  • Fuel efficiency:
  • Rolling noise:
EU Tire label data not available until you

enter your tire data.

Product range

Product range

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