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Our Company

Continental Tires

Collage with different Continental products and people

Tires are the decisive point of contact between the vehicle and the road. We work to ensure that our tires offer outstanding braking performance, maximum safety, and pure driving fun at all times. Care, precision, and efficiency have made us one of the world’s leading tire manufacturers. For 150 years, they have been our criteria for developing sustainable solutions that make mobility cleaner, safer, and smarter.

We offer a broad range of products for cars, commercial and special vehicles, as well as two-wheeled vehicles. This also includes services for trade and fleet applications, as well as digital management systems for tires.

Extensive Automotive And Industrial Expertise

Continental stands for more than just tires. We are one of the leading suppliers to the automotive industry worldwide, with corporate areas that specialize in brake systems, instruments, systems and components for powertrains and chassis, vehicle electronics, infotainment solutions, and technical elastomers.

We combine the know-how from all of our business units. Thanks to our systems expertise, we are shaping the mobility of the future.

Using a variety of materials, our Industry group sector offers industrial and service solutions that are connected, environmentally friendly, safe, and convenient for application in the field, on rails and roads, in the air, overground and underground, in industrial settings, and in the food and furniture industries.

Structure of the Continental Group


With its premium portfolio in the car, truck, bus, two-wheeler, and special tires segments, the Tires group sector stands for innovative excellence in tire technology. Services for trade and fleet management as well as digital tire monitoring and management systems are further focus areas. With our tire solutions, we make individual mobility safer, more economical, and more sustainable.


Five business areas ensure an efficient organizational structure:

  • Original Equipment
  • Replacement The Americas (North, Central and South America)
  • Replacement EMEA (Europe, Middle East and Africa)
  • Replacement APAC (Asia and Pacific region)
  • Specialty Tires

Our Portfolio

Passenger and Light Truck Tires
Passenger and Light Truck Tires
Truck and Bus Tires
Truck and Bus Tires
Specialty Tires
Specialty Tires
Tires For Two-wheeled Vehicels
Tires For Two-wheeled Vehicels

Passenger and Light Truck Tires

Continental offers summer, winter and all-season tires for cars, SUVs, and vans, including tire-related services as well as intelligent and digital solutions.

Truck and Bus Tires

On the road in urban traffic or as part of daily fleet operations. Truck and bus tires are subject to special requirements. We have the right solutions.

Specialty Tires

Off-road applications call for special tires. Whether for industry and ports, for agriculture and forestry, or for construction and mining – our special tires are perfectly tailored for the particular challenges posed.

Tires For Two-wheeled Vehicels

Two tires also allow you to enjoy an extraordinary experience on the road. Whether bicycle or motorcycle, we offer an extensive range of tires and accessories – tailored for the respective application.

Vision 2030

Our Strategy Program

Excellent tires are and remain our DNA. As we move forward, we will continue to focus on smart, digital tire solutions – for a sustainable future.

Christian Kötz, Head of the Tires Group Sector and member of Continental’s Executive Board

Christian Kötz, Christian Kötz

Logo Vision 2030

Tires are our passion. We outperform the industry with customer centric solutions and operational excellence.

Core values of the Vision 2030

Excellent tires are and remain our DNA. They have made us one of the world’s leading tire manufacturers. With our “Vision 2030” strategy program, we are now setting the course to further enhance our strong position.

At the heart of Vision 2030 are our customers. We consistently gear all of our business activities toward their needs.

Smart, digital tire solutions and the implementation of our ambitious sustainability goals will make a key contribution to our success and to distinguish ourselves in the market.

Vision 2030

Strategically Enhancing Our Successful Business Model

Differentiation / Growth

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Balance global footprint an strengthen service network

Icon 360 Grad solutions

Expanding value-adding digital solution business

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Sustainable solutions along the entire value chain

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Above-average growth in high-value products

Excellence  / Efficiency

Icon Operational Efficiency

Industry-leading quality and operational efficiency

Icon Top-Notch Technology

Top-notch technology and product portfolio

Icon Strong Brand Equity

Strong brand equity with effective application of multi brand portfolio

Icon Supply Chain Performance

Excellent supply chain performance and flexibility

Continental Tires In Figures


14 billion in sales

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56,000 employees

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79% Replacement
21% Original Equipment

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36 production and research & development sites worldwide

Status 03/2024

The History of Continental Tires

Over 150 years of expertise and passion for tires. Continental can look back on a long success story that dates back to 1871.

Find out more

Representation of different time periods