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moving forward

150 years of innovation and progress

Woman driving and looking into the back mirror

For 150 years, we've been passionate about tires.

Continental has a history of success going all the way back to 1871, when the company was first established in Hanover, Germany. Wherever people strive to turn their ideas of mobility into reality, we’re ready to support them. It's a common thread running through every era of our history; our technologies, systems and service solutions make mobility and transport more sustainable, safer, more convenient, more customized, and more affordable.

There’s quite a lot of ground to cover, so to speak, but here’s a summary of the key phases in 150 years of innovation and progress – and a tantalising glimpse into the future.

Road to Sustainability (1991 – Present)

The experimental laboratory “Taraxagum Lab Anklam” is opened in 2018 in Mecklenburg-Vorpommern, Germany. The lab conducts groundbreaking research into the cultivation and processing of Russian dandelions as an alternative source of raw material to the rubber tree, a major leap forward in environmentally-friendly tire production.

The ContiLifeCycle rolls out in 2013, addressing the service life of Continental truck tires. Applying a totally unique combination of rubber recycling and truck tire retreading, Continental develops a sustainable solution that extends the service life of tires while considerably lowering costs.

In 2007, Continental acquires Siemens VDO Automotive AG and became one of the top five suppliers in the automotive industry worldwide. Simultaneously, the company boosts its market position in Europe, North America, and Asia.

The ContiSportContact 2 Vmax is unveiled in 2003, the world’s first road tire approved for speeds of up to 360 km/h. Later, Continental is officially recognized by Guinness World Records for selling the fastest road-legal tires in the world.

In 1998, the company reinforces its position as a global tire manufacturer by adding sites in Argentina, Mexico, South Africa, and Slovakia.

In considering the ecological impact of the tire, a new seed is planted in 1991. Continental launches the ContiEcoContact, the world’s first ever sustainable tire, which proves that care for the environment doesn’t need to take a back seat to performance or safety.

Engineers paid particular attention to lowering the rolling resistance and tire wear, so the ContiEcoContact would last far longer and leave significantly less rubber residue on the tarmac (compared to a conventional tire).

Another advantage for the environment – and the driver’s running costs – is that it improves the fuel efficiency of the vehicle. Today, the ContiEcoContact is now in its fifth generation and continues to be ranked best-in-class by independent tests.

Highlight: The art of advertising

The golden age of transportation and mobility provided wonderful inspiration to another emerging art-form: advertisements. Within the archives of Continental, there is a stunning collection of painted posters reflecting not just the qualities of our products but also the aspirations of our customers.
Whether it was about performance, safety, or merely the glamour of traveling to exotic locations, there's plenty to savor in these colorful snapshots of cultural history.

Internationalization (1961 – 1990)

The takeover of the North American tire manufacturer General Tire in 1987 leads to the establishment of a new international subsidiary: Continental Tire North America, Inc.

In 1979, Continental takes over the European tire operations of Uniroyal for a broader base in Europe. Six years later, the tire operations of the Austrian company Semperit are also acquired.

A big innovation is unveiled in 1972, when Continental launches the studless ContiContact winter tire. It represents a significant enhancement in road safety when driving in harsh seasonal conditions.

The demand for tires of various types and different uses grew simultaneously with the dynamic development of world automobile manufacturing. To keep pace with market requirements, Continental created a dedicated testing center. The Contidrom tire testing facility opened in 1967 on the edge of the Lüneburg Heath.

Highlight: The first driverless car

In 1968, the first electronically controlled driverless car took to the track at our Contidrom test facility, to the amazement of the press and public. The goal of this visionary project was to determine how tires could be tested precisely using scientific methods under programmed conditions. But in another sense, the Continental engineers were paving the way for the future of autonomous driving.

Today, Continental continues to work on new technologies to support autonomous driving. Currently operating on closed test tracks is the CUbE – “Continental Urban Mobility Experience” – which can be activated by a smartphone app to ferry passengers safely to a destination of their choosing. Elsewhere, researchers explore the potential for automated highway journeys and automatic guidance in a parking garage. Removing the need for a driver also inspires ideas for the car interior: Continental engineers can remodel it into something as cozy and inviting as a living room.


Racing success (1931 – 1960)

Continental begins to mass produce radial tires for the first time in 1960. The company introduces the letter “R” for designation of these tires, which subsequently becomes standard for tire-makers all over the world.

In 1955 Continental is the first German company to begin manufacturing tubeless tires for passenger cars, taking into account automobile manufacturer requirements. These tires are considerably superior in reliability compared to the traditional tires.

In 1952, Continental offers the first tires in Europe specially designed for winter and freezing conditions, М+S (Mud and Snow).

Working closely with Daimler-Benz and Porsche, Continental repeats its pre-war successes on the race track between 1951 and 1955. Drivers like Stirling Moss, Karl Kling, and Juan Manuel Fangio won the French, British, Dutch, and Italian Grand Prix in cars fitted with high-speed Continental tires.

With the end of the war in 1945, the British military government grants permission for the Hanover factories to resume production.

During the war, researchers continue to work on new designs and technologies. One result is the patent for tubeless car tires, granted to the company in 1943.

Between 1935 and 1940, Mercedes and Auto-Union (known as Audi today) cars fitted with Continental racing tires have a formidable streak of racing triumphs. Four consecutive victories in the German Grand Prix, four wins in the North African Tripoli race, three in Italy, plus numerous speed records help racing drivers like Rudolf Caracciola, Berndt von Rosemeyer and Hans Stuck achieve international fame.

Continental during World War II

After the outbreak of World War II in 1939, tire and rubber output is closely regulated to meet military requirements for truck and aircraft tires, and the manufacture of clothing, footwear, and other supplies. Like many industrial operations in Germany at the time, Continental uses forced labor supplied by the so-called “Third Reich”. This shameful episode is deeply regretted and was investigated in a historical study published in 2020.

Inventive pioneers (1901 – 1930)

At the beginning of the 20th century, Continental embraces a transformative change in its manufacturing focus: automobile tires. The company has tremendous success in these endeavors from the very start – and hasn't stopped ever since.

Carbon black is adopted for tire production in 1926, used as a reinforcing filler to give the tire more resistance to wear and aging – and its characteristic color.

In 1921, Continental is the first German company to launch the cord tire on the market. Cord fiber fabric is more pliable, representing a significant upgrade from the stiffer linen square-woven fabric.

It’s not all just about car tires. Pioneer aviator Louis Blériot makes history with the first flight across the English Channel in 1909. Continental Aeroplan material drapes the wings and fuselage of his plane.

Continental invents the detachable rim for sedans in 1908, a remarkable innovation to help save time and effort when changing a tire.

In 1904, Continental presents the world’s first automobile tire with a patterned tread.

On 25 March 1901, the first of Karl Benz’s automobiles to be called Mercedes is fitted with Continental pneumatic tires. It achieves a sensational victory in the Nice-Salon-Nice car race, covering the 414-kilometer distance in 6 hours 45 minutes and 48 seconds. This win proves to be a powerful advertisement and galvanized the development of new tire designs.

Spirit of optimism (1871 – 1900)

A major milestone in 1892, when Continental becomes the first German company to manufacture pneumatic tires for bicycles.
The image of a rampant horse first appears on Continental products in 1875 – based on the coat of arms for the city of Hanover – and it’s formally adopted as a company trademark in 1882.
The Continental Caoutchouc & Gutta-Percha Company is founded in Hanover on 8 October 1871, a decade and a half before the first automobile is manufactured. The output from the main factory in Vahrenwalder Street includes rubberized fabrics for raincoats, hot-water bottles, and solid tires for bicycles and carriages.
The choice of Hanover as a place to establish the business wasn’t by chance. At the beginning of the 19th century, the city is a bustling industrial hub with engineering plants, weaving, and textile mills, and even luxury chocolatiers. As far back as 1843, Hanover is already connected to the rest of Germany by a direct railway line.

Highlight: Why a horse? Continental tire logo dates back to 1875

The rampant horse is one of the most familiar trademarks in the automotive industry, symbolizing strength, agility, and endurance. It's taken several forms over the years. But how and why did it become synonymous with Continental Tires?

The first appearance of the horse is thanks to a veterinarian named Hartmann who invented "hoof buffers" made from soft rubber, designed to prevent horses from slipping on icy surfaces. He held the patent, while Continental produced and distributed them. Each hoof buffer carried an image of a horse rearing up on its hind legs.

But the broader significance of the horse stems from the company’s roots in Hanover, Germany; the thoroughbred racing horse of the same name is a traditional symbol in the region. It first appeared on the coat of arms for the Dukes of Brunswick-Lüneburg in the 14th century and is still in use today in the German state of Lower Saxony.

A glimpse into the future

Continuing our long record of innovation, Continental is developing two brand new tire technology concepts that will lead to even greater road safety and comfort in the future. The two systems – ContiSense and ContiAdapt – enable continuous monitoring of the tire’s condition, plus the ability to spontaneously match tire performance characteristics to the prevailing road conditions. The technologies made their official public debut at the Frankfurt Motor Show in 2017.

ContiSense is based on the development of electrically conductive rubber compounds that enable electric signals to be sent from a sensor in the tire to a receiver in the car. ContiAdapt combines micro-compressors integrated into the wheel to adjust the tire pressure with a variable-width rim. This enables the system to modify the size of the contact patch, which under different road conditions is a decisive factor for safety and comfort.

Both ContiSense and ContiAdapt have been integrated into a concept tire that enables the benefits of both systems to be fully leveraged. The tire design features three different tread zones for driving on wet, slippery or dry surfaces. Depending on the tire pressure and rim width, different tread zones are activated and the concept tire adopts the required “footprint” in each case. In this way, the tire characteristics adapt to the prevailing road conditions or driver preferences.

Continental believes that both tire technology concepts are promising solutions for the mobility of the future, where tires are adapted to meet the needs of automated driving and emobility.

Why Continental

German engineering

German engineers are famous for diligence, precision and efficiency, the same values that stand behind Continental's past and present innovations.

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Original Equipment

With Continental original equipment you are part of the world's largest safety community.

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Tests and test results

Continental tires regularly score top ratings in independent tests all over the world; confirmed quality for a safe driving experience in all conditions.

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Automotive expertise

From autonomous driving to e-mobility to sustainability, discover how Continental goes beyond tires and helps shape the landscape for our future cars.

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