The largest international motor show in the world hasn’t just changed its name, it has also shifted its focus from primarily cars to mobility in a much broader sense. IAA Mobility 2021 asked the question, “What will move us next”? In keeping with this fresh approach, the decentralized event was all about eco-friendly innovations, smart future mobility and outside-the-box green solutions to the challenges of our time.
In keeping with this new direction – and with our our goal of being the most progressive tire company in terms of environmental and social responsibility by 2030 - and this along the entire value chain – we presented a game-changing tire study. Watch the video to learn more:
Continental’s GreenConcept tire features current and future technologies and underlines our commitment to the clean mobility of the future. How? Take a closer look at our IAA Mobility highlight to find out:
Sustainable, recycled, lightweight, renewable, smart and efficient… That’s a lot of attributes for one tire – and they are only the basics. Let’s break it down visually in an infographic showing the most important innovations that make this tire so special:
-35% renewable materials
-17% recycled materials
-Reduced rolling resistance increases range
-Sensors monitoring tire pressure, temperature and tread will make driving safer, more efficient and more comfortable.
Since trading his highly successful run as a race driver for a second career as a sustainability entrepreneur, Nico Rosberg has been one of the most vocal advocates for the smart, green transport of the future. At IAA Mobility 2021, he was there to witness the launch of the GreenConcept tire first-hand – and ask Nikolai Setzer, Chairman of the Executive Board of Continental AG, all about this exciting new innovation.