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Data Protection Notice

Continental Reifen Deutschland GmbH processes your data in the context of your use of the website in compliance with the applicable legal regulations.

1. General
Personal data entered by you is collected, processed and used by Continental Reifen Deutschland GmbH for the purpose of contract execution within the framework of your use of the website Insofar as this is necessary for the execution of the contract, the data may be passed on to the companies affiliated with Continental Reifen Deutschland GmbH pursuant to sections 15 et seqq. of the German Stock Corporation Act as stipulated in the Binding Corporate Rules of Continental.

If permitted and/or prescribed by law, the data may be evaluated for reporting purposes (e.g., statistics).

Your data will be collected, processed and used solely in compliance with the applicable data protection regulations (e.g., your consent).

In ensuring the provision of the website (e.g., technical support), we transmit data to our service providers,
- Materna GmbH, Voßkuhle 37, 44141 Dortmund, Germany,
- Cybay New Media GmbH, Hohenzollernstraße 25, 30161 Hannover, Germany and
- mmpro film- und medienproduktion GmbH, Fidicinstraße 3, 10965 Berlin, Germany.
Materna and Cybay New Media collect and process your personal data on our behalf insofar as this is necessary to execute the contract (on the basis of a Data Processing Agreement or, if Materna and Cybay New Media is based outside the EU, on the basis of the EU standard contractual clauses).

In accordance with the statutory provisions, all your data is treated as strictly confidential.

2. Collection and processing of data
Continental Reifen Deutschland GmbH only stores personal data relating to users of its website if consent for this has been provided. The only data that is stored relates to the date and time of the visit, the pages visited, cursor use on the website, the page functions used, and the website from which the user accessed Continental’s websites. The IP address is transmitted anonymously and is only used to assign a geographical location at the city level. Continental Reifen Deutschland GmbH uses this information to measure website activity, to produce statistics, and to improve the services and information provided via the websites. 

Personal user data is solely used to process inquiries within the context of the consent granted or in compliance with applicable data protection regulations. Based on legal requirements, Continental has enforced global, uniform and internal Data Protection Rules (Binding Corporate Rules) regulating the protection of your personal data.

Continental Reifen Deutschland GmbH stores data entered into website or data provided for the process such as name, company, e-mail, address and telephone only for the purpose of communicating personally with you. The data is stored and/or used solely for the purpose of processing your inquiry/concern/participation in the competition. Your data is erased once processing of your inquiry/concern has concluded, provided that this erasure does not conflict with any statutory duties to retain records.

3. The data subject’s rights
3.1 Please note that, as a data subject, pursuant to the EU General Data Protection Regulation (EU GDPR), you have the following rights in connection with the processing of your personal data:

Information rights under Article 13 and Article 14 EU GDPR
Right of access under Article 15 EU GDPR
Right to rectification under Article 16 EU GDPR
Right to erasure under Article 17 EU GDPR
Right to restriction of processing under Article 18 EU GDPR
Right to data portability under 20 EU GDPR

If you have questions about this, please contact our data protection supervisor by e-mail at:

3.2 In accordance with Article 21 EU GDPR, you have the right to withdraw your consent to the collection, processing/storage and use of your personal data at any time. Consent must be withdrawn by writing to Continental Reifen Deutschland GmbH, Vahrenwalder Straße 9, 30165 Hanover, Germany or by sending an e mail

3.3 You can always contact our data protection officers in writing (including by e-mail) with questions or complaints. E-mail: You can also contact the appropriate data protection authorities, if available.

4. Protection of stored data
Our company, Materna and Cybay New Media use technical and organisational security measures to protect the personal data provided by you from manipulation, loss, destruction or from being accessed by unauthorized persons. The security measures are continually improved and adapted in accordance with the latest technology. Data provided that is unencrypted could potentially be viewed by third parties. For this reason, we would like to point out that, with regard to data transmission over the Internet (e.g., by e-mail), secure transfer cannot be guaranteed. Sensitive data should therefore either not be transmitted at all or only via a secure connection (SSL). If you access pages and files and are then asked to enter personal data, please note that the transmission of such data via the Internet may not be secure and that there is a risk that it may be viewed and manipulated by unauthorized persons.

5. Cookies

When you visit our website, information can be stored on your computer in the form of cookies. Such cookies are used solely to ensure the operation of the websites. Other cookies (e.g., relating to website use) are only created based on your consent (see Cookie Policy). You can also choose not to accept cookies in your browser settings. However, please note that you may not be able to fully use several functions of this website if you do so.

6. Webtrends Infinity
This website uses Webtrends Infinity, a web analysis tool from Webtrends Inc. (hereinafter referred to as “Webtrends”). Webtrends uses a cookie on our site that is only created based on your consent.
The only data that is then stored relates to the date and time of the visit, the pages visited, cursor use on the website, the page functions used, and the website from which you accessed Continental’s websites. Your IP address is transmitted anonymously and is only used to assign a geographical location at the city level. Thus, it is not possible to determine the identity of an individual website visitor at any time.

7. Google Analytics
This website uses Google Analytics, a web analysis tool from Google Inc. (“Google”). Google Analytics uses cookies, which are text files that are stored on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of these websites will be transmitted to and stored on a Google server in the USA.

In case of activation of the IP address anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. This website uses active IP anonymization. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for the website provider and providing other services associated with website activity and internet usage to the website provider.

Google will not associate your IP address with any other data held by Google. Cookies on our site are used only on the basis of your consent. Furthermore, you can permanently prevent cookies from being stored by making the appropriate changes in your browser settings. We wish to point out, however, that if you do so, you may not be able to make full use of all the functions of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available at:


This website uses the following Google Analytics features based on Display Advertising:

  • Google Analytics Demographics and Interest Reporting
  • Google Display Network Impression Reporting
  • Remarketing

We use Google Analytics Demographics and Interest Reporting. We use data from Google’s Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics for trend analysis and marketing.

We use Remarketing with Google Analytics on this website to advertise online. Third-party vendors, including Google, show our ads across the internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past visits to our website.

You can opt-out Google Analytics for Display Advertising and customize Google Display Analytics Network ads using the Ads Settings on


Diese Website verwendet die folgenden Google Analytics-Funktionen für Display-Werbung:

  • Google Analytics-Berichte zur Leistung nach demografischen Merkmalen und Interessen
  • Berichte zu Impressionen im Google Display-Netzwerk
  • Remarketing

Diese Berichtfunktionen ermöglichen es uns, die im Rahmen der interessenbezogenen Werbung von Google erlangten Daten sowie die Besucherdaten von Drittanbietern in Google Analytics zu nutzen und auszuwerten. Die Daten umfassen Angaben wie zum Beispiel Alter, Geschlecht und Interessen. Die demografischen Daten sind nicht auf eine bestimmte Person zurückzuführen.

Remarketing mit Google Analytics zur Online-Werbung: Unsere Anzeigen werden auf Webseiten von Drittanbietern (einschließlich Google) geschaltet. Wir sowie Drittanbieter (einschließlich Google) verwenden Erstanbieter-Cookies (z. B. Google Analytics-Cookies) und Drittanbieter-Cookies (z. B. DoubleClick-Cookies) gemeinsam, um auf der Grundlage früherer Besuche eines Nutzers auf unserer Website Anzeigen zu schalten, auszurichten und zu optimieren.

Sie können Google Analytics für Display-Werbung jederzeit deaktivieren und die Anzeigen im Google Display-Netzwerk anpassen, indem Sie die Anzeigeneinstellungen unter folgendem Link aufrufen:

8. Sharing in social networks:
If you use the “Share” function on our website, no personal data is transferred to the respective social media service. If you use your own profile to share our website content, we do not have any bearing on the content and scope of the data collected by these networks. The terms of use and privacy policies of the respective social network apply in this respect.

Use of social plug-ins:

Our website uses social plug-ins of various social networks. A social plug-in is a button that can be used to share and communicate posts on our website with other users of the respective social network.

The following social plug-ins are used on our website:


This plug-in is operated by Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA. The operator of the German website is Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland. These plug-ins are identified by the Facebook logo. You can find Facebook’s Data Protection Notice here.

This plug-in is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. The plug-in is identified by the YouTube logo. You can find YouTube’s Data Protection Notice here.

The networks provide the design and the content of the plug-ins to the browser. These are automatically integrated into websites.
If you visit one of our websites with one of these plug-ins, Internet Explorer will automatically establish a link to the server on the appropriate network, regardless of whether you use the plug-in. The information that you have accessed on the website is shared via this link.

For data protection reasons, the respective buttons are initially deactivated and a notice is affixed to them. By clicking the notice, you give your consent to communication with the social networks and activate the buttons. It is only then that they establish a link to the networks.
If you are logged into a social network while visiting our website, the data transmitted will be associated with your user account. This also applies if you interact with a plug-in. If you wish to prevent a network from linking information with your user account in this manner, please log out from the respective network before clicking the notice.
Even if you are not a member of a social network, your data may be stored by social networks after you click the notice. We have no influence over the scope and content of the data collected by the networks through their plug-ins or on how that data is used. For more information, please read the social networks’ privacy policies.

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